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THREE YEARS UNTIL THE 2010 ALLTECH FEI WORLD EQUESTRIAN GAMES

World Games Foundation Celebrates Milestone

DATE: September 25, 2007

LEXINGTON, KY—Three years may sound like a long time, but, for the World Games 2010 Foundation, Inc., the organization responsible for planning, staging and conducting the Alltech FEI World Equestrian Games, 2010 is quickly approaching—with September 25, 2007 marking three years to go before Opening Ceremonies of the 16-day event.

The Foundation is celebrating “Three Years to Go” with a special graphic design for t-shirts, postcards and limited-edition pins.  The graphic design consists of a line of four horseshoes—one for each year from 2007-2010—with the first horseshoe marked off with a red marker.  The Foundation plans to acknowledge progress towards the Games each September 25th between now and 2010, marking off another horseshoe on the design each time.  The special “Three Years to Go” products are intended to be collectors’ items, but the celebration is about far more than        t-shirts and pins.

“As we look back from December 5, 2005, when we were first awarded the bid, the nearly two years since then has already been very busy,” said Foundation CEO Jack Kelly.  “Each September 25th will be a special time to reflect on how far we have come and how exciting it is as we get closer to the Games.

“We are particularly proud of the progress already made and the dedication and support of many community groups to leave an international audience with a positive and lasting impression of Kentucky,” he said.

“It is vitally important for us to both host the greatest equestrian competition the U.S. has ever seen, and to showcase the high level of equestrian sport in eight World Championships,” stated Kelly.  “But we must also be consistently aware of the opportunities for the Kentucky Horse Park, the city, our corporate supporters, and the state to make the Games a catalyst for growth and development long after the 16 days of competition.”

Plans for both the Games and its legacy are being carefully considered by the World Games 2010 Foundation, city and state government officials, and the Kentucky Horse Park, as well as hundreds of other committee members and volunteers.

Within the competition itself, that lasting legacy already includes a new world championship, with Para-Equestrian being included for the first time ever as a discipline in the Games.  The Foundation also partnered with a first-ever title sponsor for the event, with a $10 million dollar commitment from Kentucky-based Alltech, Inc. 

The Foundation is also currently working on legacy projects with Lexington city officials, and Kentucky Horse Park Executive Director John Nicholson says he is constantly focusing on what the days after the Games will bring.

“The momentum is very exciting as we pass each benchmark date like today,” Nicholson said.  “But what is even more exciting in many ways, is the future of the Kentucky Horse Park beginning on October 11, 2010.”

With construction underway on a new 6,000-seat indoor arena at the Kentucky Horse Park, and plans for temporary structures during the Games in progress, Kelly says he is pleased with the achievements so far, and is looking forward to what the next three years will bring. 

“In some ways, three years seems like a long time, and in other ways, it seems like tomorrow,” Kelly continued.  “In any case, our planning is moving ahead of schedule, and we are eager to take on the work ahead.”

The 2010 Alltech FEI World Equestrian Games, to be held at the Kentucky Horse Park, are the world championships of the eight equestrian disciplines recognized by the FEI, and are held every four years.  The Games have never before been held outside of Europe; nor have all eight disciplines ever previously been held together at a single site— both firsts that will be achieved at the Kentucky Horse Park. The 2010 Games are expected to have a statewide economic impact of $150 million. It is anticipated that more than 600,000 spectators will attend the 16-day competition.

 

Media Contact:

Amy Walker

Office: 859-255-2010, ext. 235

 

For more information on the 2010 Alltech FEI World Equestrian Games visit our Web site


  2010 Alltech FEI World Equestrian Games Timeline

July 2004

  • Kentucky submits formal bid to Federation Equestre Internationale (FEI) to host 2010 World Equestrian Games
  • December 2005
  • Kentucky sends delegation to Bahrain for final stages to bid on bringing 2010 World Equestrian Games to  America for the First Time Ever

December 5, 2005

  • Kentucky wins the bid for the 2010 World Equestrian Games.  A large group, led by World Games 2010 Foundation Chair Jim Host, celebrates at Kentucky Horse Park:
  • Initial World Games 2010 Foundation Board of Directors is formed
  • The World Equestrian Games are titled "FEI Games 2010"

February 2006

  • World Games Foundation names Rob Hinkle as Chief Operating Officer

March 2006

  • The FEI Games 2010 Television Committee is formed.

April 2006

  • Interim Logo for the FEI Games 2010 Kentucky is introduced
  • Decision is announced that Para-Equestrian World Championships will be part of FEI Games 2010 in Kentucky; Governor Fletcher announces this historic milestone for Para-equestrian sport - first time "Para" event will be held within world championships event.

May 2006

  • Chairman Host introduces new Chief Executive Officer John P. (Jack) Kelly
  • World Games 2010 Foundation selects Shorts Travel as the Housing Bureau for the FEI Games 2010

June 2006

  • Alltech is announced as the " Title" Sponsor of the 2010 FEI World Equestrian Games.
  • P.G. Peeples, of the Urban League of Lexington-Fayette County, is added as a member of the World Games 2010 Foundation Board of Directors
  • Scott Lowery joins the World Games 2010 Foundation as Administrative Coordinator
  • Press conference is held at Alltech headquarters to present Alltech as the $10 million Title Sponsor of the FEI World Equestrian Games on Monday, June 19, 2006.  This announcement is followed by an event at Keeneland to celebrate the partnership between Alltech and the 2010 Games.

July 2006

  • Name Change -  The new official name of the Games is announced as the 2010 Alltech FEI World Equestrian Games
  • All Pro Championships is selected as the merchandise partner for 2010 Alltech FEI World Equestrian Games
  • "Dates are announced for the 2010 Alltech FEI World Equestrian Games
  • (September 25 - October 10, 2010)"

August 2006

  • Carr-Hughes is announced as the Host Broadcaster for the 2010 Alltech FEI World Equestrian Games and to produce 2006 World Equestrian Games highlights video.
  • Kentucky sends a delegation of over 100 to observe the 2006 World Equestrian Games in Aachen.  The Delegation includes Governor Ernie Fletcher. An International reception is hosted by Kentucky on the final competition Saturday.
  • Rolf Linder joins the World Games 2010 Foundation as Chief Marketing Officer
  • Preston-Osborne and Red7e selected as the Marketing Communications Partners for the Games.

September 2006

  • World Games 2010 Foundation selects DigiKnow as its Interactive Agency.
  • 2010 Alltech FEI World Equestrian Games holds a press conference with Governor Fletcher and Michael Stone (newly elected Secretary-General), of the FEI, at the State Rotunda.
  • NBC films at the Kentucky Horse Park for the September 24th show recapping the 2006 World Equestrian Games and previewing the 2010 Alltech FEI World Equestrian Games. 
  • NBC broadcasts the "2006 FEI World Equestrian Championships Presented by Rolex" on September 24th from 4:30 – 6:00 p.m EST
  • World Games 2010 Foundation names Rob Hinkle as VP - Operations and Administration; Chief Operations Officer

November 2006

  • Highway signs promoting Kentucky as the "Home of the 2010 Alltech FEI World Equestrian Games" are installed on interstate highways across the state of Kentucky.

December 2006

  • 2010 Alltech FEI World Equestrian Games announces an Athlete's Advisory Committee has been formed
  • Marty Mathews joins the World Games 2010 Foundation as Chief Financial Officer
  • Governor Fletcher Establishes the 2010 Alltech FEI World Equestrian Games Governor's Advisory Commission 

January 2007

  • Terry Johnson joins the World Games 2010 Foundation as Director of External Relations
  • World Games 2010 Foundation moves into new office space located at 2010 World Games Way, Lexington, KY 40511-2010

February 2007

  • Governor Fletcher attends the first Alltech FEI World Equestrian Games Governor's Advisory Commission Meeting at Kentucky Horse Park
  • Governor Fletcher urges the needed improvements to the Kentucky Horse Park in a press release
  • Lexington Mayor Jim Newberry announces Mary Wathen as the City of Lexington's Special Events Director and Liaison to 2010 Alltech FEI World Equestrian Games.

March 2007

  • 2010 Alltech FEI World Equestrian Games unveils a new Merchandising and Marketing Logo.
  • Lexington Mayor Jim Newberry Announces LexArts partnership with 2010 Alltech FEI World Equestrian Games.
  • Crystal Bennett joins the World Games 2010 Foundation as Marketing Coordinator
  • Doug Prather is announced as the Official Photographer for the 2010 Alltech FEI World Equestrian Games
  • Discipline Managers for the 2010 Alltech FEI World Equestrian Games are announced.

April 2007

  • Jim Host steps down from Chairmanship of World Games 2010 Foundation Board of Directors; Tandy Patrick is named as the Interim Chair
  • 2010 Alltech FEI World Equestrian Games selects Dr. Kent Allen as the Official Veterinary Coordinator.
  • Dr. William Crouch, President of Georgetown College, and the World Games 2010 Foundation create a “Collegiate Partnership” Program.
  • The Media Services Committee for the 2010 Alltech FEI World Equestrian Games is formed
  • The United States Equestrian Federation's (USEF) EQUESTRIAN Magazine is announced as the Official Publication of 2010 Alltech FEI World Equestrian Games.

May 2007

  • 2010 Alltech FEI World Equestrian Games announces weekly radio program titled “The 2010 Countdown Show.” 
  • Lexington Mayor Jim Newberry is added to the World Games 2010 Foundation Board of Directors
  • CEO Jack Kelly gives the Commencement address to the Class of 2007 at Georgetown College
  • Bluegrass Airport unveils "Let the Games Begin" artwork display, promoting the 2010 Alltech FEI World Equestrian Games, along the terminal exit.
  • The World Games 2010 Foundation announces that Terry Johnson has been promoted to VP of External Relations

June 2007

  • Richard Nicoll is selected as the Driving Course designer for the 2010 Alltech FEI World Equestrian Games
  • The World Games 2010 Foundation promotes Scott Lowery to Operations Manager/Assistant to the CEO

July 2007

  • World Games 2010 Foundation Announces 7 New Board Members - Sam Barnes, Becky Jordan, John Long, Everett McCorvey, Jack Smith, Joe Terry, Karen Tingle-Sames
  • Holley Groshek joins the World Games 2010 Foundation as Director of Administration
  • Amy Walker joins the World Games 2010 Foundation as Public Relations Assistant
  • World Games 2010 Foundation sends a delegation to the 2007 Pan American Games in Rio De Janeiro, Brazil to observe equestrian events and host an international "welcome" reception

August 2007

  • Construction on the approximately 6,000-seat, world-class indoor arena begins at the Kentucky Horse Park
  • World Games 2010 Foundation begins planning an International Relations Committee, with a roundtable discussion of what will be necessary to make an international audience feel welcomed and comfortable in Central Kentucky during the Games, and what parties need to be on a committee to achieve those goals. 
  • COO Rob Hinkle visits Hong Kong as organizers prepare for the 2008 Olympics, tours their equestrian facilities and observes test events.
  • Ticketmaster is selected as the official ticketing provider for the 2010 Games
  • Foundation staff members begin planning an Education committee to identify and incorporate educational components into the 2010 Alltech FEI World Equestrian Games.
  • World Games Foundation develops a partnership with the Kentucky Arts Council to focus on incorporating arts and culture into the Games experience.
  • Foundation staff members develop a database of approximately 2,000 potential exhibitors for the Games Trade Show
  • The Marketing and Sales Committee for the 2010 Alltech FEI World Equestrian Games is formed and holds its first meeting
  • Danielle Landolt joins the World Games 2010 Foundation as Senior Marketing Coordinator
  • Cathy Rutter joins the World Games 2010 Foundation as Director of Community and Volunteer Affairs
  • World Games staff members identify more than 13,000 volunteers registered on the 2010 Games website.  Staff members begin to evaluate how to organize, communicate and recognize them as the event moves forward so that immediate, intermediate, and Games days needs are met

September 2007

  • The Governor's Advisory Commission for the 2010 Alltech FEI World Equestrian Games holds its second meeting
  • Preparations for advance registration for the 2010 Alltech FEI World Equestrian Games Trade Show are announced and hundreds of vendors respond with inquiries
  • Co-branding opportunities begin with equestrian organizations and surrounding communities and the first breed organization co-branding product is introduced
  • Michael Etherington-Smith is selected as the Eventing Course Designer for the 2010 Alltech FEI World Equestrian Games
  • Kate Jackson is selected as the Competition Director for the 2010 Alltech FEI World Equestrian Games
  • World Games staff members join Louisville Convention and Visitor's Bureau in New York, New York for a Media Event to promote Kentucky
  • World Games 2010 Foundation hosts the Normandie Bid Committee for the 2014 World Equestrian Games
  • 2010 Alltech FEI World Equestrian Games reaches "3 years to go" Milestone and unveils commemorative merchandise, which will be updated each year on the September 25th, landmark date
  • World Games staff works with various discipline affiliates to develop a demographic profile for the Games

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